unmarketing : release the pressure

Saturday, June 04, 2005 at 12:30:00 PM

Understanding Media: The Extensions of Man

Six issues of the magazine McLuhan Studies are available online. Tons of great articles and a wealth of knowledge surrounding Marshall McLuhan and his theories.

McLuhan was derided and pretty much ignored by academics when his theories were first presented and explored. However, with the advent of the internet and an increasingly interlinked world, the impact of his thoughts is gaining new respect.

The medium is, indeed, the message.

Very interesting stuff.

I recommend in particular Effects of Electronic Media on Advertising by Kong Ying.

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